
Gossip Girl initially received mixed reviews. Due to the show’s pedigree as an adaptation of the New York Times bestselling novel series, the show was considered to be one of the more anticipated new shows of the 2007-2008 television season. An August 2007 survey by OTX, a global media research and consulting firm, placed the show on the list of top ten new shows that viewers were aware of.[16] Though the pilot was the recipient of positive reviews from publications such as Variety, Washington Post, San Francisco Chronicle and the Boston Globe, other reviewers described it as a guilty pleasure rather than an hour’s worth of must-watch television.[17][18][19][20] Metacritic gave it a score of 54, based on the reviews of 26 different publications.[21]
However, author Cecily von Ziegesar has expressed support for the show, noting that all of her major plot points were present in the pilot.[22] The Parents Television Council has shown particular criticism of the series, especially with its “OMFG” ad campaign from April 2008.[23] It also named the episode “Victor/Victrola” the worst television program of the week in which the episode originally was broadcast.[24] Quotes from the Parents Television Council review, as well as negative quotes from the San Diego Union-Tribune, New York Post and the Boston Herald, were used on various advertisements for the second season. The Hartford Courant chronicled a variety of negative responses to the ads. The ads included quotes like “Every Parent’s Nightmare”, “Mind-Blowingly Inappropriate” and “A Nasty Piece of Work” in what appears to be an effort to continue the ‘rebellious teen’ style of the show.[25]
As the show continued its first season, the response become considerably more positive, and by the second season critical response was favorable. Metacritic gave the new season an improved score of 71. “Summer’s been good to this girl,” claimed Entertainment Weekly, who awarded the series its highest grade of “A.” [26] The New York Daily News claimed the show had found its footing by stating “It knows exactly what it wants and needs its new hybrid product to be. The hockey fights video of teen romance drama.” Gossip Girl was designated the “Best. Show. Ever.” in April 2008, by NY Magazine.[27] The show has also been met with criticism for over-glamorizing the Upper East Side and its residents.

